Indian exporters are under pressure as US buyers seek 15–20% discounts on goods ordered before recent tariff hikes. Smaller exporters, especially in clothing and gems, are seeing delayed orders, while larger retailers remain steady. The tariff burden is leading to split-cost negotiations between buyers, sellers, and consumers. Despite concerns, global fashion brands are continuing to source from India, viewing it as a key partner. Suppliers are adjusting schedules amid cost recalibrations, with industry leaders urging caution as market demand and clarity evolve.

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